Technology has the potential to bring huge benefits to society and the environment, but only if we use
it wisely…
and have some fun!
The Problem
The internet currently produces approximately 3.7% of global carbon emissions and will emit more carbon by 2025 than any country except China, India, and the U.S.
https://sustainablewebdesign.org/
The rigidity of the design has frozen our creativity, and we struggle to envision new solutions to still unresolved issues; we lack the spirit of exploration and critical thinking.
The internet has turned into a labyrinth of information that only specialists can easily navigate. Think of this page as a library that I can guide you through and that you can explore further on your own. Whether you’re reading a zine in the “Zine” tab, playing with friends using our “Cards,” or exploring independently, have fun and enjoy the journey of finding solutions!
Let's go!
Why should we care?
Designers shape the world around society, and we share collective responsibility for the current system. As we transition more of our lives to the digital environment, designers have a crucial role in creating spaces that are both human-friendly and environmentally sustainable. There is also something called
responsibility and ethics.
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Layout & Architecture
Information architecture is the cornerstone of a seamless digital experience. By meticulously organizing information within digital products, we ensure that users can effortlessly find the information they need, answering the crucial question:
“Where can I find what I’m looking for?”
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Communication
Effective communication in digital products goes beyond mere instructions; it's about engaging in a
meaningful dialogue with users.
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Colour
The use of color in digital design extends beyond aesthetics; it plays a crucial role in user experience and sustainability and makes bold statements about the character of the product we design and present.
it's fun to use but this website is not accessible, is it?
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Typography
Can typography really be sustainable? The short answer: yes. The more complex or numerous the fonts we use, the higher the weight on a website. Additionally, not all fonts are easy to read for everyone. While we might laugh at Comic Sans, it was created with an idealistic purpose beyond pure aesthetics.
Typography can easily take the place of images and videos as a form of decoration, so make sure to use this power well!
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Movement
Incorporating videos and animations into digital experiences can significantly enhance engagement, but it’s important to approach them sustainably. If we didn't stream videos over the Internet at all, the network's carbon footprint would be an impressive
80% lower 🔻
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Images
After videos, high-resolution photos are the biggest driver of data on websites.
What can we do about it?
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Inspirations
It is important to take notice of great, award-winning designs but let's take a step back and focus on how low-carbon websites can look cool and engaging too! Below you can find few websites that work as databases for unconventional and ecofriendly designs. Let's take a look!
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I'm done!